In recent months, several smartphone brands have increased the prices of their smartphones. While OEMs have refrained from officially commenting on the hikes, it is largely attributed to the global shortage of memory components due to demand for enterprise-focused data centres. Vivo has allegedly become the latest brand to revise its pricing for several handsets, such as the Vivo V70 and Vivo V70 Elite. It is said to affect mid-range models too, including the Vivo Y-series.