Actor Shruti Haasan has approached the Bombay High Court seeking protection of her personality and publicity rights, alleging widespread misuse of her identity through AI-generated content, deepfake videos, fake endorsements and unauthorised merchandise.The commercial suit names several Indian and international entities, social media platforms and unidentified individuals, commonly referred to as John Doe defendants, for allegedly facilitating or hosting content that infringes her rights.Justice Abhay Ahuja has granted Haasan leave under Clause XII of the Letters Patent to institute the commercial suit. The permission was required because part of the alleged cause of action falls outside the territorial jurisdiction of the Bombay High Court. The order enables the court to hear the matter despite those jurisdictional limitations. The matter is expected to be mentioned before Justice Madhav Jamdar for interim relief. Allegations include AI deepfakes and explicit content In her plea, Haasan has alleged that her name, image and likeness have been used without permission to create AI-generated and morphed content, including videos falsely portraying her in romantic relationships with other actors. The suit also raises concerns over fake revealing photographs and sexually explicit videos and images allegedly created using generative AI and deepfake technology.According to the plea, "The entities are using AI and deepfake technology by morphing/superimposing Haasan's face to create