Xiaomi has introduced Mijia, its new sub-brand, in India, commemorating 12 years of its presence in the country. The new sub-brand joins Redmi and Poco, while Xiaomi retains its flagship positioning. Xiaomi plans to sell smart home and heavy appliances under the Mijia brand name. The new products will sell alongside the devices from Redmi and Poco, the other two sub-brands from the company. Meanwhile, Xiaomi will retain the flagship status among the house of Xiaomi brands. The first product to launch in India under the Mijia branding will be an air purifier.