The Fitbit Air was launched on Thursday as the newest wearable under the Fitbit brand. It continues the Google-owned company’s strategy of offering a compact, screenless design that delivers continuous health tracking without distractions. Google says Fitbit Air is designed to be lightweight, affordable, and comfortable enough for round-the-clock wear. The Fitbit Air is also integrated with the Google Health app and Google Health Coach. The company claims this delivers personalised wellness insights and recommendations.