Amazon announced that the 10th edition of Prime Day in India will take place from July 4 through July 6, 2026. The sale will bring discounts on all product categories, and there will be new launches. This is the 10th edition of Amazon Prime Day, and the company is giving membership discounts. Prime members will get an additional 10 percent instant discount when making purchases using SBI or Axis Bank credit cards and EMI transactions during the sale.