Amazon, on Wednesday, announced Alexa for Shopping, a new artificial intelligence (AI) shopping assistant. The new tool comes with agentic capabilities and replaces Rufus AI, a mainstay on the app and the website since February 2024. The Seattle-based tech giant revealed that the new AI experience combines Rufus AI and Alexa+ to bring an assistant that not only has deep knowledge of Amazon’s shopping platform and catalogued products, but also brings the immersive conversational layer with agentic automation.