Hrithik Roshan has strengthened his position among India's biggest celebrity brands, according to Kroll's Celebrity Brand Valuation Report 2025. The actor has climbed one place to secure the eighth position this year, with an estimated brand value of USD 88.9 million.The latest report, released by Kroll, values the combined brand worth of India's top 25 celebrities at USD 2 billion, despite an overall decline of 3.7 per cent compared to last year. The rankings are based on celebrities' endorsement portfolios and their social media influence. Hrithik rises from No. 9 to No. 8 In the 2024 report, Hrithik Roshan ranked ninth. This year, he moved up to No. 8, reflecting continued demand for the actor among advertisers and brands.With a brand valuation of USD 88.9 million, Hrithik now sits ahead of Amitabh Bachchan, who ranked ninth with USD 80.8 million, while Akshay Kumar and Ranbir Kapoor shared the tenth spot with USD 80 million each.The report was led by Shah Rukh Khan, who claimed the top position with a brand value of USD 177.9 million, followed by Ranveer Singh at USD 162.9 million and Virat Kohli at USD 158.4 million. Digital endorsements continue to fuel celebrity brands According to Kroll, digital platforms are playing an increasingly important role in celebrity endorsements. While digital campaigns previously accounted for around 40 to 60 per cent of endorsement portfolios, they now contribute approximately 60 to 75 per cent of total brand associations for several lead