Yash Raj Films (YRF), India’s premier legacy entertainment company, has appointed Usha Rachael Thomas as Head of Communications Strategy. She will report to Akshaye Widhani, Chief Executive Officer, Yash Raj Films.In her new role, Usha heads YRF and its talent agency’s outward-facing narrative, spanning press, social media strategy, brand voice, talent positioning and image management while strengthening the company’s relationships & footprint with global and local media. Usha will spearhead communication strategies across YRF’s various business ventures.Akshaye Widhani, CEO, Yash Raj Films, said, “As YRF’s businesses continue to grow globally, how we tell our stories to the world matters as much as the stories themselves. Usha brings a combination of adaptive & agile newsroom instinct sharpened across two decades of leading communications for some of India’s biggest media and entertainment giants. Her perspective will be instrumental as we shape communications strategies, built for scale and across all our businesses. We look forward to the value she brings to our leadership team.”Usha brings extensive experience across journalism, communications and brand strategy. A former journalist with Indiantelevision.com and HT Media, she led Public Relations and Corporate Communications at STAR India’s Hindi, Bangla and Marathi GEC division, Zee Entertainment Enterprises (ZEEL) across its Hindi GEC, Cinema, FTA and Premium clusters, and MX Player, building integrate