A day after Yeh Awarapan, the title track from Awarapan 2, was released, composer Amaal Mallik alleged that the film and its soundtrack were being targeted by a "paid PR" campaign orchestrated by rival elements in the film industry.Taking to social media on July 22, Amaal thanked listeners for the response to the song and urged audiences to give it time before forming an opinion. "Thank you for such a brilliant response to a melody that's the closest to my heart. Every song needs time to breathe, be taken into the system and then reach and live in the heart of the audience," he wrote. Amaal Mallik alleges campaign against Awarapan 2 In the same note, the composer claimed that rival groups were attempting to damage the film's prospects. "There is a huge paid PR being run by rival elements of the film industry that don't want the film or soundtrack to do well," he alleged.Amaal added that such efforts would not affect the audience's connection with the music. Addressing those he accused of running the campaign, he wrote, "Please save your funds for your next films, who knows what happens tomorrow. You may waste all your money to attack my song and my movie but if you don't save some of it, you won't be able to save your own films." Amaal Mallik addresses comparisons with the original soundtrack The composer also weighed in on the comparisons between Awarapan 2 and the music of the 2007 film Awarapan, which has long enjoyed cult status among fans.Explaining the background of the