CineNow, the pioneering film and entertainment investment platform, today announced that acclaimed media entrepreneur, producer and industry leader Siddharth Roy Kapur has associated with the company as Principal Advisor to the Founding Team.As CineNow advances its Rs 1,350-crores structured Film IP investment platform, Siddharth Roy Kapur will provide strategic guidance on content investment opportunities, industry partnerships, platform expansion and long-term value creation. His association with CineNow marks an important milestone in the company’s journey to establish film and content intellectual property as a credible institutional asset class while building the financial infrastructure for the next phase of growth in India’s entertainment industry.Commenting on the development, Rohit Dalmia, Chairman and Managing Director, CineNow, said: "India’s media and entertainment industry is entering a defining decade. Consumption has scaled dramatically, content is increasingly becoming a global asset, and intellectual property is emerging as one of the most valuable forms of long-term value creation. However, the financial infrastructure around content remains underdeveloped. CineNow was created to bridge that gap by bringing transparency, governance, institutional capital and disciplined investment frameworks to the sector."He further added, "We are privileged to have Siddharth Roy Kapur associated with CineNow as Principal Advisor to our Founding Team. His unparalleled