The Don 3 controversy has now taken a dramatic turn. On Monday, reports emerged that FWICE had issued a non-cooperation directive against Ranveer Singh after his much-discussed exit from Don 3. The development has once again put the spotlight on the growing fallout between the actor and Excel Entertainment, headed by Farhan Akhtar and Ritesh Sidhwani.While the matter has now reached the stage of a public industry action, Bollywood Hungama has learnt that an attempt was made to find a middle path much earlier. Sources reveal that in the first week of March, a crucial meeting took place in the presence of several leading industry personalities, including Aamir Khan, Sajid Nadiadwala, Karan Johar, Farhan Akhtar and Ritesh Sidhwani, among others. It was during this meeting that Ranveer Singh, through his team, made a special offer to Excel Entertainment.A source told Bollywood Hungama, “Ranveer’s team offered to pay Rs. 10 crores upfront to Excel Entertainment. In addition, they also offered a discount of Rs. 25 crores on any other film that Excel may want to do with him outside of Don 3. The idea was to compensate Excel immediately while also keeping the professional relationship open for the future.”However, the offer did not find favour with Farhan Akhtar and Ritesh Sidhwani. According to the source, the Excel team felt that the offer of a future discount made no practical sense as they had no intention of collaborating with Ranveer again.The source further said, “Farh