Spotify on Monday marked its foray into the guided workouts space with the introduction of the “Fitness with Spotify” experience. The Swedish music streaming platform is rolling out structured fitness content, guided sessions, and wellness-focused media into its existing ecosystem of music, podcasts, audiobooks, and video. This potentially puts Spotify in more direct competition with Apple Fitness+ and Fitbit. The new feature is rolling out to both free and Premium users, with additional content available to subscribers through partnerships.